The importance of video content marketing

Video content marketing – does your company use it? We live in a fast-paced society, and many of us have little spare time, and the attention span – especially for news and marketing – of a goldfish. Since television was born and the ‘TV advert’ was created, as an audience we are used to watching […]

Can Instagram Work for B2B Marketing?

When you think of Instagram, you usually think of lots of pretty shots of people’s dinner, exotic holidays and the occasional cute pet. Plenty of brands utilise Instagram to get coverage for their products, but most of those companies fall squarely in the B2C sector, aiming their marketing at a retail audience. It’s easy to […]