There are many different platforms upon which a website can be built, and for a total novice it can be tricky to work out which one is best for you. Every designer will have their own opinion on what to use and how to use it, and that advice is often motivated by money. Here at Essex Marketing Services, we advocate the use of WordPress as a basis for building small business websites, and we’ve got five good reasons for doing so:
Endless Customisation Options
Because WordPress is an open source program, the options for customising almost every aspect of your site are just about limitless. As well as using custom themes, you can change typeface options, colour palates, and add widgets and plugins that do pretty much anything you could need them to. We’ve created portfolio sites, e-commerce sites, blogs and more, all using a WordPress back end.
It’s Easy to Use
While we’re more than happy to maintain your site for you after we’ve built it (maintenance packages are available), most people are able to look after the basics with even a small amount of knowledge. WordPress is set up to be user-friendly and intuitive, allowing you to take care of your own maintenance, and save yourself even more money. This is usually high on the priority list for small business owners who are often operating on a very strict budget.
Okay, so WordPress won’t improve your SEO (search engine optimisation) all by itself, but there are a number of plugins which make getting your SEO right a doddle. Yoast, for instance, will give you an easy-to-read traffic light system of your SEO score and readability for each and every post you upload, giving you handy tips on how to fix things as you go. Do make sure Yoast is updated regularly though, as it’s known to be a little buggy!
As an entrepreneur, one of the most important things about your website is that it can be viewed by as many people as possible, be they surfing on a laptop, tablet or mobile. It’s really common for people to click away from a website in frustration and never make a purchase if they simply can’t view the website properly on the device they’re using. The vast majority of WordPress themes are fully optimised for viewing on any device, and if they’re not? Guess what? There’s a plugin for that!
One of the best things about WordPress is that there are people behind the scenes who are squirrelling away, 24/7 to make it better than ever. This means that regular updates and security fixes make it a very safe platform on which to build your website. There’s a massive worldwide community of WordPress developers out there, and more often than not, you’re able to make use of their dedication without having to pay a penny, with most WordPress plugins being totally free to users. But like any account you set up, having a secure password and making sure your cyber security hygiene is in tip top condition will make a huge difference too!