// Brand consistency isn’t just about the look of your brand
A brand is not just your logo, tagline, product or service. All of these things can be expressions of your brand but they are not your actual brand.
Brand consistency is key, it’s about creating expectation and delivering consistently every time anyone comes into contact with your brand. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.
Want to know how your brand compares to your competitors, or where you’re not quite hitting the mark?