Brand Consistency | Blue Cactus Digital

small business branding

// Brand consistency isn’t just about the look of your brand

A brand is not just your logo, tagline, product or service. All of these things can be expressions of your brand but they are not your actual brand.

Brand consistency is key, it’s about creating expectation and delivering consistently every time anyone comes into contact with your brand. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.

Want to know how your brand compares to your competitors, or where you’re not quite hitting the mark?

// How we create brand consistency to connect you to your customers

We’ll spend time getting to know you and your audience. We’ll see which other brands they’re interested in. We’ll take your brand values and recommend how you can communicate them to the people that matter.

Once we’ve created a report about your brand position and future, we’ll use this as the basis to create a logo if you need one, steer you on typography, colours, social graphics and most importantly, we’ll help you identify with your customers through tone of voice, communication and connection.

This is presented in our crafted brand guidelines document that will clearly explain how to represent your brand visually and expressively so you can keep referring back to it and get it right every single time.