Seven UK companies with great company cultures
It’s no secret that a happy workplace is a successful workplace. When you work for a company who have great employee benefits, management who listen, and a team you get along with, you’re more likely to enjoy your job and do it well. We’re so pleased that there are lots of companies out there who […]
Dos and Don’ts of Green Marketing
Green marketing (also known as sustainable/ environmental marketing) is defined as a range of activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, with minimal detrimental impact on the natural environment. As societal interests in the environment are increasing, it is so much more relevant for businesses to consider […]
What’s the Green Claims Code?
Have you heard of the Green Claims Code? Are you up to date with guidance and knowing where you stand within this law? Here is everything you need to know about the new Green Claims Code set out by the CMA (Competition and Markets Authority) and what you need to do to ensure you are […]
Greenwashing or ‘Greengaging’?
Organisations are determined to market themselves as environmentally friendly and draw interest into their organisation by addressing politically relevant topics. However with this comes the rise of greenwashing, where organisations spend more time and money on marketing themselves as ‘green’ than actually doing so, essentially misleading and over exaggerating their practices to customers. For some […]
Does Being Eco-Conscious Come With A Heavy Price Tag?
In September 2020 the Independent reported that a quarter of Brits believe buying sustainable products is too expensive, but is this a myth? Is being an eco-conscious consumer really more expensive? Unfortunately, the claim isn’t totally unfounded. Eco-conscious products do often come with a higher price tag but there are good reasons for this. Raw […]
How Do Purpose Before Profit Businesses Work?
Is it possible to create a successful business that also makes the world a better place? Whilst each generation seems to become more motivated to make money, innovate and build businesses, we are also placing increasing importance on ethical consumerism and protecting the environment. We want to share with you some wonderful examples of businesses […]
How To Build Facebook Ad Funnels That Convert
Potential buyers of your products or services generally fit into one of three brackets. Either they are unaware of your brand, have engaged with your brand online but not added items to a cart, or they have almost purchased from you but abandoned the translation prior to completion. You’ll want to reach all three categories […]
Three Email Funnels Every E-Commerce Brand Should Have Set Up
Marketing funnels are key to the success of e-commerce brands. Getting your customer all the way from awareness of your product to the purchase stage is not an easy task. Modern life is highly distracting and consumers are overwhelmed with choice. Although it is now very possible for customers to make online purchases within seconds, […]
Are Clearpay and Klarna Ethical?
Our approach to debt and money management seems very much linked to which generation we belong to. Many of generation Y watched their parents get into credit card debt, which seems to have caused in them an aversion to credit cards. Or perhaps it’s that the banks are now more reluctant to hand them out. […]
Ethical Consumerism – Does It Exist?
Through the lockdowns of 2020 and 2021, many of us have been thrilled to see how much money we’ve saved due to not being able to go out. However, if you’re anything like me you might have also found you’ve been struck with a case of itchy phone fingers – A condition which causes you […]