Digital marketing – don’t fear it
The digital age is ever-evolving. One slurp of your morning latte later, and there’s another new way consumers are searching or viewing for products and services.
All business owners will realise the importance of marketing, and with the continuing growth of digital marketing, it’s vital to keep up to date on the best ways and trends to show your customers who you are and what you do online.
That is why we’ve put together a list of the latest top trends in digital marketing…
Consumers now spend more than five hours a day on their smartphones, and 52% of all traffic online is from mobiles. As a business, you can ensure that your website is mobile friendly.
Latest figures state that almost 60% of all consumers using search engines to find local business, use voice search. And, of these, 46% look for a local business daily. Search Engine Optimisation (SEO) is vital anyway, but reviewing keywords to ensure the ideal client can find your local business through voice activation is now more important than ever.
Google Business Listing
Under half of all businesses advertising online have claimed their Google My Business listing. With more people using their mobile phones to search online for local companies, surely it’s a no brainer that you register yours today?
A staggering 80% of all Internet traffic is predicted to be video by the end of 2019 (no you’re not seeing things, that shocked us too), and 100 million hours of video content is watched on Facebook DAILY! It’s no surprise that many consumers say a video can help them decide whether to buy a product. Get with the programme and think about videos as part of your digital marketing today.
Blue Cactus Digital recommends you keep a check on online reviews and learn from them; this can be on Google, social media and other sites. We would recommend that you comment and offer a resolution to bad reviews, where you can, to let your customers know that you are listening. Bear in mind that 92% of online consumers read reviews when looking for a local business and generally half of them won’t use a business with a three-star or less rating.
New SEO Factors
We’ve mentioned voice search, and mobile traffic. These are just a few reasons why SEO and keywords are imperative in digital marketing. Google is constantly upping the ante on its rules for listing, so be in the know.
The demand for this feature on websites is growing rapidly. Is this something your business could include on the site?
Sometimes ideas for new and engaging content that isn’t as dry as the desert, is a challenge. But interactive content is key to converting site visitors to customers. Websites with unique and relevant content to the company and engaging for the client, see a lower bounce rate, increased traffic and higher sales online.
Keeping content in mind, more businesses than ever are using content marketing strategies. Having one can generate more than three times as many sales as outbound advertising. Is it time to review your content strategy or put one in place?
Did you know?
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