Case Study:
Been There
Been There is a charity supporting people experiencing body image concerns through peer listening and compassionate support. Operating in a sensitive space, the organisation needed a clear, thoughtful marketing and communications strategy that could raise awareness, encourage engagement and build trust, while remaining grounded in empathy, safeguarding and lived experience.
What we did for Been There:
We worked closely with Been There to develop a clear marketing and communications strategy following an intensive strategy day. This process focused on understanding the charity’s purpose, audiences and delivery model, ensuring communications reflected the importance of listening, care and non-judgemental support rather than awareness alone.
Audience identification and messaging were central to the work. We helped clarify how the charity speaks to those seeking support, potential volunteers and partners, ensuring language remained inclusive, reassuring and appropriate for people navigating body image challenges. Messaging frameworks were developed to support consistency across channels while allowing flexibility as the organisation grows.
We also provided guidance on channel priorities and content structure, helping Been There focus its efforts where they would have the most impact. This created a practical framework that could support day-to-day communications while remaining aligned with safeguarding principles and organisational capacity.
In conclusion
A clear, values-led marketing and communications strategy has given Been There a strong foundation for growth. By centring empathy, listening and trust, the organisation is better equipped to communicate its purpose clearly and responsibly, supporting greater awareness and engagement without compromising the care at the heart of its work.
