Case Study:
Reset Connect
Reset Connect London is the flagship event for London Climate Action Week, bringing together innovators, investors, policymakers and businesses focused on climate solutions. Blue Cactus Digital initially supported Reset Connect London with a performance-led digital marketing approach, and now continues to support both Reset Connect London and Reset Connect North as the event series grows. The challenge has been to drive high-quality registrations across diverse professional audiences while maintaining control over acquisition costs.
What we did for Reset Connect:
We planned, delivered and managed multi-channel paid advertising campaigns across platforms including Google Ads, LinkedIn and Meta. Campaigns were structured around clear audience segmentation, funnel stages and event timelines, allowing messaging and creative to be tailored to intent, role and sector relevance across both events.
Targeting, creative formats and budget allocation were continuously tested and refined. This data-led approach allowed us to optimise performance over time, ensuring campaigns remained efficient while maintaining strong reach and relevance. Through ongoing optimisation, cost per acquisition was reduced from £40 to £25 without compromising lead quality.
We also provided clear reporting and regular check-ins throughout delivery. Performance insights were shared consistently to support informed decision-making, allowing activity to adapt in line with event priorities, timelines and audience behaviour across both London and North programmes.
In conclusion
A focused, data-driven advertising strategy has delivered improved efficiency and stronger return on investment for Reset Connect. Strategic digital marketing management continues to support the growth and sustainability of both Reset Connect London and Reset Connect North, helping the events reach the right audiences at scale while maintaining performance discipline.
