Case Study:
Thorpe Hall School
Thorpe Hall School required a structured, performance-led digital marketing approach to support pupil recruitment across its Nursery, Prep and Senior School settings. With multiple entry points and decision-making journeys, the school needed clearer visibility of what was working, alongside targeted advertising to increase sign-ups for open days, experience days and private tours.
The challenge was to attract the right families at the right stage, while ensuring marketing activity reflected the school’s values and delivered measurable outcomes.
What we did for Thorpe Hall School:
We began by auditing Thorpe Hall School’s website and digital presence, reviewing structure, messaging and user journeys. This helped identify opportunities to improve clarity and conversion, particularly around how prospective families move from initial interest to booking an open day, experience session or private tour. Recommendations focused on strengthening calls to action and aligning content more clearly to different age groups and entry points.
Alongside this, we set up and managed paid advertising campaigns across key digital channels, with activity segmented to reflect Nursery, Prep and Senior School audiences. Messaging and targeting were tailored to the different priorities and decision-making timelines at each stage, ensuring ads were relevant and supportive rather than generic.
We monitored performance throughout, analysing engagement, enquiries and event sign-ups. Regular review allowed us to advise on ongoing optimisations to targeting, creative, messaging and budget allocation, ensuring campaigns became more effective over time. Clear reporting and communication supported confident decision-making across the admissions team.
In conclusion
A structured, insight-led digital marketing approach has helped Thorpe Hall School strengthen its admissions activity across Nursery, Prep and Senior School settings. By combining website auditing, targeted advertising and ongoing optimisation, digital marketing now plays a clearer role in supporting open days, experience days and private tours, contributing to sustainable pupil recruitment.
