There’s nothing better
than an effective email marketing strategy
that converts!
A successful email marketing strategy is probably the most valuable element you can use to convert customers.
Why?… Because if a potential client or customer hands over their email address to take advantage of an offer, download free content or enquire about a service you provide, you’re halfway to conversion.
You already know they’re interested in your brand.
Once you have a potential lead’s email address, it’s your job to convert them using highly-targeted, irresistible emails that inform, educate and offer something none of your competitors do.
In fact, at least 20% of your sales should come through an email marketing strategy. This may seem like a lot, but imagine if you sent out an email newsletter every week, and saw 20% of your week’s targets come rolling in?
Have a chat with us today, and we will show you how having an effective email marketing strategy can boost your business.
// There’s nothing
better than an
effective email
marketing strategy
that converts!
A successful email marketing strategy is probably the most valuable element you can use to convert customers.
Why?… Because if a potential client or customer hands over their email address to take advantage of an offer, download free content or enquire about a service you provide, you’re halfway to conversion.
You already know they’re interested in your brand.
Once you have a potential lead’s email address, it’s your job to convert them using highly-targeted, irresistible emails that inform, educate and offer something none of your competitors do.
In fact, at least 20% of your sales should come through an email marketing strategy. This may seem like a lot, but imagine if you sent out an email newsletter every week, and saw 20% of your week’s targets come rolling in?
Have a chat with us today, and we will show you how having an effective email marketing strategy can boost your business.
Our process:
The Discovery Stage
In this initial stage, we delve into the heart of your current email marketing setup, as well as a broader look at your unique proposition, conducting a thorough analysis to uncover opportunities for improvement:
★ Examination of Current Setup:
We begin by thoroughly assessing your current email marketing setup. This includes examining your email funnels, subscriber lists, and past campaign performance.
★ Audience Research:
Understanding your target audience is paramount. We identify and segment your audience based on demographics, behaviours, preferences, and other habits. This helps you send tailored and relevant content.
★ Competitive Analysis:
We research your competitors’ email marketing efforts to gain insights into what works in your industry. Thorough analysis of their email content, frequency, and strategies identifies gaps and opportunities.
★ Applied Research:
Next we conduct in-depth analysis to identify strengths, weaknesses, and areas for improvement for both your existing advertising and brand messaging.
★ Goal Setting:
We define clear and measurable goals for your email marketing campaigns. Whether it’s increasing website traffic, driving sales, or nurturing leads, setting objectives will guide your strategy.
The Innovation Stage
Here, we embark on a journey of innovation, crafting a compelling brand proposition that serves as the bedrock of your email marketing strategy.
★ Brand Proposition:
We develop a comprehensive brand proposition that serves as the core messaging framework for your email marketing. This proposition includes an elevator pitch, mission statement, content pillars, and preferred tone of voice that reflects your brand identity and resonates with your target audience.
★ Creative Content:
Your email content is innovated by crafting engaging and relevant messages that align with your brand’s unique selling points and resonate with your audience. This may involve storytelling, multimedia elements, and interactive content to captivate readers.
★ Segmentation Strategy:
We refine your segmentation criteria based on customer behaviour, preferences, and engagement levels to deliver more personalized content.
★ Innovative Design:
We explore innovative email design techniques that catch the reader’s eye. This could involve experimenting with new layouts, colour schemes, and interactive elements to create visually appealing emails.
★ Subject Line Creativity:
Get creative on subject lines to increase open rates? We utilise attention-grabbing subject lines that pique curiosity, offer value, or create a sense of urgency.
★ Content Calendar:
Finally, we create an innovative content calendar that outlines the timing and themes of your email campaigns. Special occasions, holidays, and seasonality is considered, to craft timely and relevant content.
The Delivery Stage
Prepare to unleash the creative spirit as we refine your brand’s visual identity, ensuring it leaves a lasting impression on your audience.
★ Campaign Execution:
This is where we put your email marketing plan into action. We create and schedule email campaigns based on your strategy and content calendar. We ensure that emails are sent at optimal times for your target audience.
★ Personalisation:
Your emails are tailored to individual subscribers as much as possible. We use personalisation tokens to include the recipient’s name and any other relevant information. We segment your email list to send more targeted messages.
★ Testing and Quality Assurance:
Before sending emails to your entire list, we conduct thorough testing. We check for formatting issues, broken links, and ensure that emails render correctly on various devices and email clients. Test emails are sent internally to catch any potential issues.
★ A/B Testing:
We experiment with different elements of the emails, such as subject lines, content, images, and calls to action. A/B testing helps us determine what resonates best with your audience and can improve email performance.
★ Sending and Tracking:
Once you’re satisfied with the emails, we send them to your segmented lists. Email marketing software is used to track delivery rates, open rates, click-through rates, and other key performance metrics in real-time.
★ Automations:
We can implement email automation sequences, such as welcome emails, drip campaigns, and abandoned cart emails, to engage subscribers and nurture leads. We ensure that these automated sequences are triggered at the right moments in the customer journey.
★ Responsive Design:
Your email templates are mobile-responsive to accommodate users who access their emails on smartphones and tablets. Responsive design helps maintain a positive user experience and higher conversion rates.
★ List Growth:
Blue Cactus Digital will continue to focus on growing your email subscriber list with quality leads. We can encourage sign-ups through various channels, such as your website, social media, and events.
The Analysis Stage
Continuous improvement is key:
★ Performance Metrics:
We gather and analyse essential email marketing performance metrics, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. This lets us assess how these metrics align with your campaign goals.
★ Conversion Tracking:
We track and measure conversions generated from your email campaigns. We use this to determine which emails and strategies are most effective at driving desired actions, such as purchases or sign-ups.
★ A/B Test Evaluation:
We review the results of A/B tests conducted during the campaign phases. With this we can identify which variations of subject lines, content, visuals, and calls to action performed better and apply these findings to future campaigns.
★ Subscriber Feedback:
A thorough analysis of any feedback received from subscribers, including responses to surveys or direct emails, is completed. We address any concerns, suggestions, or complaints promptly and use this input to improve your email strategy.
★ Engagement Trends:
Trends are identified in engagement behaviour, such as the days and times when subscribers are most active. We use this information to schedule email campaigns for optimal engagement.
★ ROI Calculation:
It is vital to calculate the return on investment (ROI) for your email marketing efforts. We determine the revenue generated from email campaigns compared to the costs associated with email marketing.
★ Segment Refinement:
Based on analysis results, we can refine your audience segmentation strategy. This creates more targeted segments to improve personalisation and engagement.
★ Benchmarking:
We compare your email marketing performance against industry benchmarks and your own historical data. We can identify areas where you exceed benchmarks and areas where improvement is needed.
★ Strategy Adjustment:
Based on your analysis findings, we can make data-driven adjustments to your email marketing strategy to optimise results.
