If any of you have been monitoring our Instagram Stories recently, you’ll see we’ve been chatting a lot about fast fashion and how it’s a worldwide effort to eradicate the idea of cheap, unethical fashion from the mainstream.
OK, it’s not going to be the easiest thing in the world, because supply chains take a while to shift, but if we can make more conscious choices, such as choosing to buy secondhand, taking more notice of the ethical practices of suppliers and where their materials are coming from, maybe the big corporates will start taking notice as their profits take a knock.
Our founder @clare.j.martin‘s other business, @empowered.club
(part of @do.it.like.a.mother_hq) chooses only ethical clothing suppliers for its merchandise. Making choices to buy from businesses that shout about the sourcing of their products is a great start. We can’t be perfect, but we can make a good bloody effort all the same!
And also, check out our stories about why we’re talking about things like fast fashion on a marketing biz website.
In future, we’re going to be talking about the explosion of print on demand and why it’s good that more businesses are starting to look at this as an affordable business model.
But until then, tell us – which ethical clothing brands do you champion?
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