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Marketing for
Event Organisers & Experience-Led Brands
Whether you’re delivering a sustainability summit, running a trade exhibition or launching a regional business show, we help event teams reach the right people – sponsors, exhibitors and attendees – and turn interest into action.
At Blue Cactus Digital, we specialise in strategic, full-funnel event marketing. From Google Ads and LinkedIn campaigns to HubSpot CRM setup and sales journey mapping, we build campaigns that work hard across every stage.
Campaigns that deliver across the funnel
Reset Connect
We supported Reset Connect, the UK’s flagship sustainability event, with a fully integrated paid media strategy. This included:
- Google Ads to capture high-intent leads
- LinkedIn Ads targeting corporate sponsors and exhibitors
- Meta Ads for audience building and ticket sales
- Creative development, segmentation and performance tracking
Each stage of the campaign was tailored to different event goals – from filling exhibitor slots to driving delegate bookings.
Care City
For What Else Events, we helped build their HubSpot marketing and sales setup from the ground up. This included:
- CRM and deal pipeline configuration
- Email automation and lead capture workflows
- Sales templates and handoff processes
- Planning for future campaigns and content strategy
Southend
We also supported the Essex Business Show with an exhibitor promotions campaign (exprom) designed to attract local and regional businesses. This focused on:
- Paid social campaigns targeting business owners
- Messaging designed for exhibitor engagement
- Funnel development and conversion planning
- Close collaboration with the sales team
Our strategy helped the team reach a more relevant audience and drive quality conversations ahead of the event.
Support that scales with your event
We work as part of your team – stepping in where you need us, from early strategy to live delivery.
- Google, Meta and LinkedIn Ad management
- CRM setup and sales enablement
- Exhibitor and sponsor marketing
- Funnel design and lead generation
- Messaging and creative development
- Campaign analysis and optimisation
We understand the pace of events. Deadlines move fast, goals evolve, and priorities shift – which is why we stay agile, proactive and committed to what works.
Planning an event or building your exhibitor pipeline?
Let’s talk about how we can help you grow with confidence.