Marketing for

Health, Care & Wellbeing

At Blue Cactus Digital, we help health, care and wellbeing organisations communicate clearly, grow confidently and make change stick. From local authorities and NHS partners to challenger brands and private clinics, we support teams delivering impact across people’s lives.

We know this sector well. We’ve worked with national and local organisations, helping them tell their story, connect with their audiences and navigate complex systems with clarity. Whether you’re leading innovation in social care, launching a new health product or trying to improve digital confidence in your community, we bring structure, strategy and creativity to support your goals.

Work that makes a difference

REthink Partners

Our work with Rethink Partners has spanned full-service marketing support, including communications strategy, stakeholder engagement, membership launches and video production. We’ve supported their digital care programmes across the London Borough of Barking and Dagenham, Royal Borough of Greenwich and Suffolk County Council – working alongside frontline teams to capture powerful stories of transformation in care.

We’ve developed bold, multi-channel campaigns to raise awareness, reassure families and improve adoption of technology. From explaining falls detection devices to showcasing how digital tools support independence, our work is rooted in insight and shaped for impact.

Ancient + BraVe & Kaylo

For product-led wellbeing brands like Ancient + Brave, we’ve delivered international go-to-market strategy, tone of voice refinement and creative translation across UK, German and Spanish markets.

For Kaylo, we’ve built social media advertising campaigns to help them reach their ideal customers and grow their practitioner community.

Strategy meets delivery

We offer end-to-end marketing support or standalone projects, depending on your needs. Our services include:

Communications strategy and messaging
Social media management and paid ads
Video and photography
Website and SEO
Email marketing and newsletters
Stakeholder engagement and internal comms
Launch campaigns and product positioning

We’re a small team with a big network and a deep understanding of how the sector works – and where it needs to go next. We’re not here to sell shiny one-off campaigns. We’re here to help you build trust, grow sustainably and deliver on your mission.

Need help with a health, care or wellbeing project?
Let’s have a no-pressure conversation about how we can support you.