Organically Epic is an eco dental brand, producing bamboo toothbrushes, steel tongue cleaners, vegan dental floss and a whole lot more.
We started working with Organically Epic three years ago, when we were commissioned to initially audit the website and set up the essential email marketing campaigns every e-comm brand should be running.
We then set up Google Ads campaigns and Facebook ad campaigns for its product lineup.
In 2020, Organically Epic outgrew its existing website and so Blue Cactus was onboarded to move the website to a more robust WordPress installation.
We have most recently been onboarded to also help the brand launch the UK’s first electric bamboo toothbrush in the UK. For this project, we created a pre-order page, we advised on social media strategy and we created an email marketing funnel, fed by a Facebook campaign. The campaign is achieving a ROAS (return on ad spend) of around six times with a click through rate of 10% on middle of funnel ads and 3% on top of funnel ads.
“‘Clare at Blue Cactus is my digital marketing angel. I’m not tech savvy and honestly find it all a bit time consuming. Clare has rebuilt my website making it look even more amazing, designing it to convert sales.
“She’s overhauled my email campaigns and lists, allowing me to collect data more efficiently. She’s also worked on many facebook ad campaigns for me, allowing me to concentrate on running my business. She explains what she is doing expertly and is heavily into detail which I love!
“If you want help to build your business, you need Blue Cactus in your life.”