Beginner Marketing Strategy Workshop

Purpose
This session introduces you to the foundations of a clear and achievable marketing strategy. Its aim is to help you understand what strategy means in practice and why it matters for small and growing businesses. By approaching strategy in a practical, supportive way, the session helps you avoid overcomplicating the process and instead focus on building something that truly guides your marketing decisions.

What we cover
We explore how to set meaningful objectives, identify your priorities for the year and understand the role of each marketing channel. You will learn how to cut through noise and choose approaches that align with your goals, your capacity and the needs of your audience. We also outline simple ways to assess where you are starting from so you can make informed decisions about where to focus your energy.

Outcomes
By the end of the session you will be able to structure a basic marketing strategy, outline your main objectives and select the channels that support your goals. You will walk away with a clearer sense of direction and a practical starting point for the rest of the programme.