Series 1, Episode 9: Glen Burrows from The Ethical Butcher
This week’s episode of Bloom by Blue Cactus is with Glen Burrows, Co- Founder of @ethicalbutcher.
With veganism a hot and often polarising topic, we invited Glen to talk to us about the business he founded in response to the poor practices he witnessed in the food industry.
Their #Regenuary movement, now in its second year, picked up even more momentum on social media this January, as an alternative to #veganuary.
You won’t want to miss:
🌵 What was involved in the crowdfunding campaign process?
🌵 What is ‘ethical’ meat?
🌵 Why having an external party define their brand was crucial to their business success
🌵 How launching their separate, complementary business, GROUND @greenredmeat, with very different audiences and branding can help both businesses grow
🌵 How to manage a campaign that suddenly blows up on social media