Case Study:
Rethink Partners
Rethink Partners undertook a full brand refresh alongside a complete website redesign to better reflect its role as a strategic consultancy operating across social innovation, care and system change. The project focused on aligning brand, digital presence and collateral so that everything worked together clearly and consistently.
What we did for Rethink Partners:
The rebrand and website design were developed side by side, ensuring visual identity, messaging and structure reinforced one another. We worked closely with the Rethink Partners team to refine brand foundations, including tone of voice, colour palette and typography, before applying this across the website.
Alongside the website build, we created a suite of branded collateral, including presentation templates, reports and infographics, used both by Rethink Partners and across client projects. This ensured the brand could flex across different audiences and contexts while remaining recognisable and coherent. The process was highly collaborative, with transparency and shared decision-making throughout.
In conclusion
The result is a confident, versatile brand brought to life through a clear, well-structured website and supporting design assets. Strategic design has strengthened Rethink Partners’ credibility, improved consistency across client work and provided tools that support long-term growth and impact.
