// your website is where your customers become invested in your greatness.
A website should be where you’re leading your ideal clients and customers to make the ultimate commitment – buying your products or signing up to your services.
Even if SEO is secondary to your social media, ads or other marketing activity, websites hold all the power for communicating what you’re about, retargeting those that have shown an interest in your business and closing the deal, whether that’s through making contact for a call or as a sales channel.
If your website is doing its job, you should have a steady flow of new and returning clients and customers heading to its pages. So if you haven’t, why not?