Storytelling for Impact: Crafting Campaigns That Drive Donations

Storytelling is one of the most powerful tools your charity can use to inspire action, deepen connections, and drive donations. But crafting impactful stories isn’t always easy.

Join us for Marketing Mondays, a series of free one-hour webinars, where we’ll show you exactly how to turn your organisation’s work into emotionally compelling stories that inspire support.

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now available on-demand!

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Learn how to create compelling stories that inspire action and boost donations

What You’ll Learn:

  • How to craft stories that resonate:

Discover the key elements of storytelling that connect with your audience on an emotional level.

  • Storytelling for digital platforms:

Learn how to adapt your narrative for social media, email campaigns, and PR outreach to maximise impact.

  • Strategies to boost engagement:

Explore techniques that inspire your supporters to take meaningful action, whether that’s donating, volunteering, or sharing your message.

Who is This Webinar For?

This webinar is designed for charity professionals at all levels who want to create stronger connections with their audiences, including:

  • Fundraisers seeking new ways to inspire donations.
  • Communications managers looking to amplify their organisation’s message.
  • Campaign leads aiming to increase engagement and impact.

Why Storytelling Matters:

Data and statistics are valuable, but it’s human stories that move people to action. Research shows that donors are more likely to give when they feel emotionally connected to your cause. This webinar will teach you how to create those connections through authentic and impactful storytelling.

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About us - Clare

Meet Your trainer

Clare Martin, Founder of Blue Cactus Digital, is your trainer. With 12 years of experience in digital marketing, Clare specialises in Meta Ads for the health and social care sectors. 

Her teaching style is approachable and practical, ensuring you leave with actionable skills.

Any questions? Email me at clare@bluecactus.digital

Book a Free planning call

During this free marketing consultation, we’ll conduct a review of your current operations, specifically focusing on how you are utilising various platforms to effectively reach your target audience and market your services

We will develop a top-level strategic marketing plan tailored specifically to your needs and  propose solutions that not only align with your vision but also drive your business towards achieving significant results.