SwapC’s, a pioneering platform in the children’s clothing exchange market, engaged Blue Cactus Digital to elevate their social media presence and drive engagement through targeted advertising on Facebook and Instagram.
Our goal was to enhance user interaction, increase website registrations, and promote the eco-friendly values of SwapC’s.
What we DID For SwapC's:
Our campaign strategy was structured around a full-funnel approach to guide potential customers through the stages of awareness, consideration, and conversion.
full-funnel approach
🌵 At the top of the funnel, we used carousel ads and engaging images to introduce SwapC’s to a broad audience. These ads highlighted the benefits of sustainable fashion and the cost savings of swapping clothes.
🌵 In the middle of the funnel, we incorporated video ads and more detailed content to engage users who had interacted with our initial ads. These videos demonstrated the swapping process, showcased user testimonials, and provided a more in-depth look at how SwapC’s works.
🌵For the bottom of the funnel, we focused on conversion-driven ads, including dynamic product ads that retargeted users who had previously shown interest. Initially, our campaign goal was to drive signups for the platform.
campaign evolution
As the campaign progressed, we shifted focus to a competition that encouraged swapping clothes and referring friends.
This strategy effectively engaged the customers captured in the first round of social media ads, creating a community of active users.
In conclUsion:
The results were a testament to the effectiveness of our approach.
We saw consistent growth in key metrics throughout the campaign period, showcasing our ability to adapt and refine strategies to achieve client goals. Blue Cactus Digital successfully amplified SwapC’s message, driving both engagement and meaningful action among their target audience.
