The importance of social media planning

According to Statista, 22% of the world’s population is on Facebook and 81% of millennials check Twitter at least once a day. LinkedIn boasts more than 520 million users and Pinterest accounts for 25% of all retail website referral traffic. These numbers aren’t to be taken lightly. But how can you take advantage of these […]

What Facebook’s update means for you

Facebook has long been considered a useful resource for businesses, both large and small, giving them a place to advertise, communicate with customers and build a public presence with little need for additional budget.

Facebook should never be the ‘third’ social network

A few years ago, I found myself working with a number of clients who were Facebook-averse. They simply did not understand why their business should be using Facebook  alongside LinkedIn and Twitter (what they considered to be the ‘business’ networks) and certainly didn’t understand why they should invest in Facebook ads.