🌎 One in six consumers are willing to change their shopping habits to reduce environmental impact.
🌎 Nearly eight in 10 respondents indicate sustainability is important for them.
🌎 Over 70 percent would pay a premium of 35%, on average, for brands that are sustainable and environmentally responsible.
And what are YOU doing about it?
*Stats from Meet the 2020 Consumers Driving Change IBM Report
// download the sustainable marketing for purpose-driven brands ebook.
Your business’ purpose is to meet consumer demand by offering everyone a better choice – for people and the planet, using your profits to benefit more people and create a better world for future generations.
Find out how to build a purpose-driven brand and communicate your mission in our brand new e-book!
what's your purpose?
// PEOPLE
How we treat people is an ethical principle. Yet, this is also increasingly being taken in account by those looking to buy your products or utilise your services.
// PLANET
What impact are you having on the environment? Are you importing goods from overseas? Are you making efforts to reduce your carbon footprint?
// PROFIT
whichever of these applies to your business, you need a purpose-driven marketing strategy to communicate your message to the people buying your products and services...
// marketing with purpose: a sustainable approach to marketing your brand e-book
Order your copy for instant access!
If you’re a purpose-driven brand and you want to change the way consumers use their buying power to influence people and the planet positively, the purpose-driven marketing e-book will revolutionise the way you position and communicate your brand.
It’s a step-by-step guide to develop a sustainable marketing strategy for your purpose-driven brand, including identifying your purpose and leveraging your message to hit the consumers that care.