WE’RE A DIGITAL MARKETING AGENCY
FOR HEALTH AND SOCIAL CARE
Blue Cactus Digital is a specialist marketing agency for the health and social care sector. We work with care providers, healthtech companies, charities and wellbeing organisations to help them reach the people who need them most.
Our team combines deep sector knowledge with strong digital skills. We understand the sensitivities, the language and the real-world impact of the work our clients do, and we bring that understanding to everything from strategy and content to advertising and web design.
OUR MISSION
We believe that better marketing leads to better outcomes. When people can find the right care, the right support or the right technology at the right time, lives change for the better.
Our mission is to help health and social care organisations communicate clearly, reach wider audiences and grow their impact through thoughtful, effective digital marketing.
We are committed to working with organisations that share our belief that technology and communication can enable people to stay happier, healthier and more connected in their communities.
OUR VALUES
Sector Knowledge
We understand health and social care from the inside. Our experience across care technology, local government, charities and wellbeing means we speak your language and understand your challenges.
People First
Behind every campaign is a person looking for care, support or information. We never lose sight of the human impact of the work we do together.
Honesty & Transparency
We believe in clear communication, honest reporting and straightforward advice. You will always know what we are doing, why we are doing it and how it is performing.
Collaboration & Partnership
We work as an extension of your team, not a distant supplier. Close collaboration allows us to understand your priorities and deliver marketing that truly reflects your organisation.
OUR TEAM
Clare Martin
Founder & Lead Strategist
Clare started her career as a technology journalist, covering consumer mobile technology including the launch of the iPhone, and B2B tech for IT Pro, Cloud Pro and PC Pro. She has since worked across the health and social care sector with organisations including Alcove, Rethink Partners, The Care Tech Guide, London Borough of Barking and Dagenham, Royal Borough of Greenwich and Suffolk County Council, as well as health charities and wellbeing companies. She founded Blue Cactus Digital to bring together her technology expertise and passion for health and social care.
Marie
Senior Graphic Designer
Marie is a versatile Print, Digital & Brand Designer with more than 30 years’ experience. She has an excellent eye for detail and brings warmth and clarity to every health and care brand she works on.
Shemari
Junior Graphic Designer
Shemari is a talented graphic design graduate with a fantastic eye for composition and a creative mind. She brings fresh thinking to our branding and design work across health and care.
Molly Lewis
Partnerships Manager
Molly is dedicated to forging meaningful connections and identifying new opportunities that strengthen relationships across the health, care and wellbeing community.
OUR ADVISORY BOARD
Our Advisory Board provides strategic guidance to ensure our continued success and growth.
Glyn Hopping
Retired Chartered Surveyor with over forty years of senior management experience.
Peter Ford
Qualified with Deloittes, London, advising on cash flow and strategic growth plans.