PRIVACY POLICY

Last updated: June 2026

Blue Cactus Digital Ltd ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use and safeguard your personal data when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Blue Cactus Digital Ltd is a digital marketing agency specialising in the health and social care sector, registered in England and Wales. If you have any questions about this policy, please contact us at hello@bluecactus.digital or call 01702 831 975.

2. What Data We Collect

We may collect the following personal data:

  • Contact information: name, email address, phone number and company name when you submit a form or book a call
  • Website usage data: pages visited, time spent on pages, referring URLs and browser type, collected through cookies and analytics tools
  • Marketing quiz responses: answers you provide when completing our marketing quiz, along with your contact details
  • Communication records: any messages or correspondence you send to us

3. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide the services you have requested
  • Send you relevant marketing communications (only with your consent)
  • Improve our website and services through analytics
  • Generate personalised marketing recommendations based on your quiz responses
  • Fulfil our contractual obligations where you are a client

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: where you have given us explicit consent, for example by submitting a contact form or subscribing to marketing emails
  • Contractual necessity: where processing is necessary to fulfil a contract with you
  • Legitimate interests: where we have a legitimate business interest in processing your data, such as improving our services, provided this does not override your rights

5. Cookies and Tracking

Our website uses cookies and similar technologies including:

  • Google Analytics (GA4): to understand how visitors use our website
  • Google Ads: to measure the effectiveness of our advertising campaigns
  • Meta Pixel: to measure the effectiveness of our social media advertising

You can manage your cookie preferences at any time through our cookie consent tool or your browser settings.

6. Data Sharing

We may share your personal data with:

  • Our CRM and marketing tools (such as Reach) to manage communications
  • Analytics providers (Google, Meta) to improve our website and advertising
  • Hosting and infrastructure providers who process data on our behalf

We do not sell your personal data to third parties. Where we share data with processors, we ensure appropriate contractual safeguards are in place.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions and quiz responses are retained for up to 24 months unless you request earlier deletion. Client data is retained for the duration of our contractual relationship and for a reasonable period afterwards for legal and accounting purposes.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict processing of your data
  • Request portability of your data
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at hello@bluecactus.digital. We will respond within one month.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website uses HTTPS encryption and we regularly review our security practices.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

12. Contact Us

Blue Cactus Digital Ltd
Email: hello@bluecactus.digital
Phone: 01702 831 975

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