struggling to get reach from
your public sector comms
campaigns? this free webinar
will give you the tools to have
more impact.
struggling to get reach from your public sector comms campaigns? this free webinar will give you the tools to have more impact
Webinar: why Public sector comms needs a consumer approach
instant download - watch when it suits you
this free webinar for
public sector comms
teams will transform
how you plan and
implement internal and
external campaigns
This free webinar for public sector comms teams will give you the tools you need to build a comms strategy that gets attention from stakeholders and employees internally and service users and industry partners externally.
We’ll cover:
- Why you need to think more consumer for higher levels of engagement
- Different audiences and how to reach them
- Building a comms plan that matches the project you’re promoting
- Implementing the comms plan – whose role is it anyway?
- Measuring success
And lots more!
Webinar: why Public sector comms needs a consumer approach
instant download - watch when it suits you
which channels do we cover?
One of the things we’ll discuss in detail is how to choose the right channels for the right audiences, because it’s certainly not a one approach suits all.
It’s likely you’ll be using tools like internal newsletters (email and printed), Yammer, Verbal Briefings, Teams and other platforms to keep your colleagues informed, but how impactful are these and is there any engagement?
Finding your external comms is a bit of a flop too, with little community engagement? Are you finding your social campaigns, newsletters, local press and other strategies are struggling to gain momentum.
Sometimes it’s not just the channels you’re using, but also the content you’re using. It’s time you switched up your strategy and started using more engaging tools to attract attention, such as:
- Infographics
- Interactive maps, trackers and questionnaires or quizzes
- Printed collateral – data sheets, posters and booklets
- Activity sessions/workshops
And then analysing the success and spending your time and energy on the channels and collateral that DO get results.
We’ll cover how to get the most from:
- Email marketing
- Internal and external social media
- Advertising
- Press
- Print media
who is the webinar for?
This webinar is for public sector comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.
It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.
We’ve based the webinar on successes we’ve had with our public sector clients and consultancies that work directly with councils and local government. By switching to a more consumer-focused strategy, they have seen results including:
- Higher levels of project visibility throughout the organisation and community
- More referrals (social care sector)
- Better employee motivation and retention
- Higher happiness ratings for service users
- A more engaged community
- More stakeholder support/advocacy
- Increased positive press coverage
Webinar: why Public sector comms needs a consumer approach
instant download - watch when it suits you
organisations
we’ve worked with…
