This free webinar for public sector comms teams will give you the tools you need to build a comms strategy that gets attention from stakeholders and employees internally and service users and industry partners externally.
We’ll cover:
And lots more!
One of the things we’ll discuss in detail is how to choose the right channels for the right audiences, because it’s certainly not a one approach suits all.
It’s likely you’ll be using tools like internal newsletters (email and printed), Yammer, Verbal Briefings, Teams and other platforms to keep your colleagues informed, but how impactful are these and is there any engagement?
Finding your external comms is a bit of a flop too, with little community engagement? Are you finding your social campaigns, newsletters, local press and other strategies are struggling to gain momentum.
Sometimes it’s not just the channels you’re using, but also the content you’re using. It’s time you switched up your strategy and started using more engaging tools to attract attention, such as:
And then analysing the success and spending your time and energy on the channels and collateral that DO get results.
We’ll cover how to get the most from:
This webinar is for public sector comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.
It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.
We’ve based the webinar on successes we’ve had with our public sector clients and consultancies that work directly with councils and local government. By switching to a more consumer-focused strategy, they have seen results including:
