struggling to get reach from
your public sector comms
campaigns? this free webinar
will give you the tools to have
more impact.
struggling to get reach from your public sector comms campaigns? this free webinar will give you the tools to have more impact
Empowering Public Sector Innovation and Engagement through Expert Marketing Strategies
At Blue Cactus Digital, we recognise the unique challenges faced by public sector communications and innovation leads. In an environment where stakeholder buy-in and resident engagement are crucial, adopting a consumer-centric approach to your communications strategy is essential.
As market leaders in digital marketing, we specialise in transforming public sector communications to be more dynamic, transparent, and effective.
Our Commitment to Excellence
At Blue Cactus Digital, our commitment to innovation and excellence sets us apart. We believe that effective communication is the cornerstone of successful public services, and we are dedicated to ensuring our clients achieve the best possible outcomes.
Join Us in Transforming Public Sector Communications
Ready to enhance your public sector communications strategy? Contact Blue Cactus Digital today to learn how we can help you achieve greater engagement, clearer communication, and increased service uptake. Together, we can build public services that truly meet the needs of your community.
Webinar: why Public sector comms needs a consumer approach
instant download - watch when it suits you
which channels do we cover?
One of the things we’ll discuss in detail is how to choose the right channels for the right audiences, because it’s certainly not a one approach suits all.
It’s likely you’ll be using tools like internal newsletters (email and printed), Yammer, Verbal Briefings, Teams and other platforms to keep your colleagues informed, but how impactful are these and is there any engagement?
Finding your external comms is a bit of a flop too, with little community engagement? Are you finding your social campaigns, newsletters, local press and other strategies are struggling to gain momentum.
Sometimes it’s not just the channels you’re using, but also the content you’re using. It’s time you switched up your strategy and started using more engaging tools to attract attention, such as:
- Infographics
- Interactive maps, trackers and questionnaires or quizzes
- Printed collateral – data sheets, posters and booklets
- Activity sessions/workshops
who is the webinar for?
This webinar is for public sector comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.
It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.
We’ve based the webinar on successes we’ve had with our public sector clients and consultancies that work directly with councils and local government. By switching to a more consumer-focused strategy, they have seen results including:
- Higher levels of project visibility throughout the organisation and community
- More referrals (social care sector)
- Better employee motivation and retention
- Higher happiness ratings for service users
- A more engaged community
- More stakeholder support/advocacy
- Increased positive press coverage
Webinar: why Public sector comms needs a consumer approach
instant download - watch when it suits you
organisations
we’ve worked with…
