// Crafting Tailored

Marketing Comms Plans

to Drive Change

white drawn cactus

Powering Change Through Communication is synonymous with success.

We understand that Marketing comms isn’t just a strategy: it’s the bedrock of connections, change, and growth.

fractional CMO service

Our expertise lies in crafting tailored marketing communication plans that respond to the dynamic nature of the market.

We go beyond traditional marketing. Our focus is on driving positive change within your organisation by aligning our strategies with your specific goals, values, and industry nuances.

Blue Cactus Digital: where communication is not just a tool but a catalyst for your success.

Unlock the Potential:
// Advantages of our marketing comms plans

Marketing Comms Plans strategically shape perceptions, engage audiences, and drive positive change.

Essentially, these plans outline how a business communicates across channels. Its significance lies in being strategic instruments that amplify messages with precision. By setting clear objectives and target audiences, they provide a roadmap for every communication effort, ensuring consistency.

Understanding the idea

Marketing Communication Plans are the strategic compass in the vast sea of business promotion. They are the meticulously designed roadmaps that transcend conventional communication boundaries.

These plans outline how a business communicates its message to the world, serving as dynamic frameworks that amplify messages with precision and create positive change. Think of them as the guiding force that not only shapes perceptions but also ensures your brand’s voice is heard authentically and consistently.

Our Unique Approach

At Blue Cactus Digital, our approach is a symphony of distinctiveness. Our Unique Approach to crafting Marketing Comms Plans is an art that combines expertise, industry knowledge, and an unbridled passion for making a difference.

We are not just communicators; we are storytellers who understand the alchemy of turning your brand into a narrative that captivates and resonates. Our team, armed with experience and a finger on the pulse of industry trends, ensures that your communication strategy is not just effective but extraordinary.

Tailored Solutions for Your Business

In a world where uniqueness reigns supreme, our commitment to tailored solutions shines brightly.

Each business is as unique as a fingerprint, and so should be its communication strategy. Our plans are not off-the-shelf; they are handcrafted to meet the unique needs of each client.

We dive deep into sector-specific insights, understanding the nuances of your industry to create strategies that resonate authentically with your target audience. This tailored approach ensures that your brand’s voice is not lost in the noise but stands out with clarity and impact.

Benefits not features

Choosing Blue Cactus Digital comes with a myriad of benefits, each contributing to the success and growth of your business.

Our Marketing Comms Plans pave the way for enhanced brand visibility, increased customer engagement, and overall business growth. By partnering with us, you’re not just investing in a service; you’re investing in a transformation that reverberates positively across your entire organisation.

Examples of Marketing & Comms Strategies
// in Action

case studies - bolt burdon kemp

Our track record includes successful collaborations with renowned organisations such as Bolt Burdon Kemp, a law firm that specialises in acting for those who have suffered serious injury as a result of negligence, harassment and abuse.

At Blue Cactus Digital, we believe in the power of effective communication to drive meaningful change. Our collaboration with Bolt Burdon Kemp exemplifies how we harnessed social media to make a difference through a Cauda Equina Syndrome (CES) survey campaign.

  • The Challenge: Bolt Burdon Kemp approached us with a crucial mission – to conduct a CES survey and raise awareness. The challenge was clear: drive traffic to a dedicated landing page and encourage individuals to participate in the survey. However, there was a unique obstacle – we couldn’t directly target those with spinal injuries.
  • Our Approach: We embarked on creating a top-of-funnel campaign for the Marketing Comms Plan, leveraging the strengths of social media advertising. To maximise engagement, we designed three compelling ad graphics. Due to the nature of the survey, we could not directly target those with spinal injuries. But here’s where we had to think outside the box. To reach our desired audience, we aimed at individuals with interests in Clinical trialsMuscular DevelopmentPilatesSpinalMedical researchStrength trainingStrength & Health, or Physio Pilates.
  • The Outcome: We’re delighted to report that our strategic approach yielded remarkable results. One of our ads achieved an impressive Click-Through Rate (CTR) of 12.57% within the first month of the campaign going live. This accomplishment drove a staggering 2,547 individuals to the dedicated landing page, where they actively participated in the CES survey.

Bolt Burdon Kemp’s commitment to raising awareness and creating positive change aligns seamlessly with our mission at Blue Cactus Digital. Through innovative Marketing Comms strategies, precise targeting, and engaging content, we were able to amplify the impact of Bolt Burdon Kemp’s campaign. Together, we’re driving change and making a meaningful difference.

Rethink logo

Rethink Partners, a pioneering digital transformation consultancy, is on a mission to revolutionise public services by making them more people-centric, cost-effective, and efficient. Collaborating with councils, NHS trusts, and other public sector entities, Rethink Partners seeks to reduce workloads and deliver services that truly make a difference.

The Challenge: As a small but passionate team committed to reshaping public service delivery, Rethink Partners faced the challenge of executing its visionary strategy. They needed support to amplify their insights, facilitate collaborations, and relieve the pressures on their directors.

Our Solutions:

  • On-Brand Infographics: We are deeply involved in Rethink Partners’ design process, allowing us to create on-brand infographics that distill complex information into visually engaging formats, enhancing their communication efforts.
  • Informative Reports: Our strategy includes the design of reports that Rethink Partners shares with the councils they collaborate with. These reports provide valuable insights and recommendations for optimising public services.
  • Accessibility Focus: Collaborating with a disability specialist, we ensure that product guides created by Rethink Partners are easy to comprehend for all audiences, reflecting our commitment to inclusivity.
  • Project Messaging: We handle clients’ project messaging for Rethink Partners. This includes the creation and implementation of internal communication plans and external marketing comms strategies for council partners.
  • Social Media Management: We manage Rethink Partners’ social media presence across platforms such as Twitter, Instagram, and LinkedIn. Our responsibilities extend to the director’s LinkedIn account, ensuring a cohesive online presence.
  • Content Creation: Deeply embedded in Rethink Partners’ messaging, we effectively write blogs and create podcasts to bolster their content library and engage their audience.
  • Award Entries and PR Strategy: Our external communication services include crafting award entries, boasting an impressive 80% success rate. Additionally, we execute a comprehensive PR strategy, creating press releases for Rethink Partners, their partners, and clients, amplifying their impact and reach.

Our partnership with Rethink Partners is a testament to the transformative potential of strategic communication. By combining our expertise with their vision, we are empowering Rethink Partners to lead the charge in redefining public services, one innovative solution at a time. Together, we’re making a meaningful impact on the lives of individuals and communities.

// contact us

Are you ready to take your organisation’s marketing and comms to the next level? Do you want an actionable plan for growing engagement over the next six months? Then let’s chat!

Alternatively, book a time slot below at a time that works for you and let’s Zoom!


Watch our Startup Training Webinar to get a taster of our training style and the subjects we can cover in our bespoke digital marketing sessions.