Our track record includes successful collaborations with renowned organisations such as Bolt Burdon Kemp, a law firm that specialises in acting for those who have suffered serious injury as a result of negligence, harassment and abuse.

At Blue Cactus Digital, we believe in the power of effective communication to drive meaningful change. Our collaboration with Bolt Burdon Kemp exemplifies how we harnessed social media to make a difference through a Cauda Equina Syndrome (CES) survey campaign.

• The Challenge: Bolt Burdon Kemp approached us with a crucial mission – to conduct a CES survey and raise awareness. The challenge was clear: drive traffic to a dedicated landing page and encourage individuals to participate in the survey. However, there was a unique obstacle – we couldn’t directly target those with spinal injuries.
• Our Approach: We embarked on creating a top-of-funnel campaign for the Marketing Comms Plan, leveraging the strengths of social media advertising. To maximise engagement, we designed three compelling ad graphics. Due to the nature of the survey, we could not directly target those with spinal injuries. But here’s where we had to think outside the box. To reach our desired audience, we aimed at individuals with interests in Clinical trials, Muscular Development, Pilates, Spinal, Medical research, Strength training, Strength & Health, or Physio Pilates.
• The Outcome: We’re delighted to report that our strategic approach yielded remarkable results. One of our ads achieved an impressive Click-Through Rate (CTR) of 12.57% within the first month of the campaign going live. This accomplishment drove a staggering 2,547 individuals to the dedicated landing page, where they actively participated in the CES survey.

Bolt Burdon Kemp’s commitment to raising awareness and creating positive change aligns seamlessly with our mission at Blue Cactus Digital. Through innovative Marketing Comms strategies, precise targeting, and engaging content, we were able to amplify the impact of Bolt Burdon Kemp’s campaign. Together, we’re driving change and making a meaningful difference.

Rethink Partners, a pioneering digital transformation consultancy, is on a mission to revolutionise public services by making them more people-centric, cost-effective, and efficient. Collaborating with councils, NHS trusts, and other public sector entities, Rethink Partners seeks to reduce workloads and deliver services that truly make a difference.

The Challenge: As a small but passionate team committed to reshaping public service delivery, Rethink Partners faced the challenge of executing its visionary strategy. They needed support to amplify their insights, facilitate collaborations, and relieve the pressures on their directors.

Our Solutions:

• On-Brand Infographics: We are deeply involved in Rethink Partners’ design process, allowing us to create on-brand infographics that distill complex information into visually engaging formats, enhancing their communication efforts.
• Informative Reports: Our strategy includes the design of reports that Rethink Partners shares with the councils they collaborate with. These reports provide valuable insights and recommendations for optimising public services.
• Accessibility Focus: Collaborating with a disability specialist, we ensure that product guides created by Rethink Partners are easy to comprehend for all audiences, reflecting our commitment to inclusivity.
• Project Messaging: We handle clients’ project messaging for Rethink Partners. This includes the creation and implementation of internal communication plans and external marketing comms strategies for council partners.
• Social Media Management: We manage Rethink Partners’ social media presence across platforms such as Twitter, Instagram, and LinkedIn. Our responsibilities extend to the director’s LinkedIn account, ensuring a cohesive online presence.
• Content Creation: Deeply embedded in Rethink Partners’ messaging, we effectively write blogs and create podcasts to bolster their content library and engage their audience.
• Award Entries and PR Strategy: Our external communication services include crafting award entries, boasting an impressive 80% success rate. Additionally, we execute a comprehensive PR strategy, creating press releases for Rethink Partners, their partners, and clients, amplifying their impact and reach.

Our partnership with Rethink Partners is a testament to the transformative potential of strategic communication. By combining our expertise with their vision, we are empowering Rethink Partners to lead the charge in redefining public services, one innovative solution at a time. Together, we’re making a meaningful impact on the lives of individuals and communities.