From Profit to Purpose: The Rising Importance of ESG in Startup Success
Paying attention to Environmental, Social, and Governance (ESG) factors is essential for any business looking to make a mark and stay relevant. As we see more consumers, investors, and even regulators calling for responsible business practices, ESG is quickly becoming a key element for startups, especially those on the hunt for funding. The New Norm […]
Embracing Change: How UK Startups Are Leading the Way in Social Responsibility
In today’s rapidly evolving business landscape, UK startups are at the forefront of a remarkable transformation. They are not just incubators of innovation but pioneers of social responsibility, reshaping the traditional business ethos to encompass a more ethical, inclusive, and sustainable approach. This shift, driven by changing consumer expectations and a broader societal demand, signifies […]
Black Friday: A Strategic Opportunity or a Marketing Misstep?
To Jump or Not to Jump on Black Friday Sales: A Dilemma for Business Owners and Startup Founders Black Friday has long been heralded as the pinnacle of the shopping calendar. It signals the unofficial commencement of the holiday shopping season, a critical period for retailers and businesses of all sizes. However, as a business […]
Digital Marketing Strategies: Startups Turn to High-ROI Channels like Email and SEO
UK startups are understandably moving towards digital marketing strategies that promise a higher return on investment (ROI), with a much lower initial outlay. This trend is particularly noticeable in the growing preference for channels like email and Search Engine Optimisation (SEO) marketing that offer substantial returns and prove to be more cost-effective in comparison to […]
What’s a Fractional CMO and Why Should You Consider Hiring One?
In the rollercoaster world of startups, the Chief Marketing Officer (CMO) isn’t just another job title. It’s about crafting a story, a blend of strategy and insight, transforming startups from pipe dreams to market leaders. But let’s face it, not every startup can splash out on a full-time CMO. That’s where the idea of a […]
What is a multi-funnel marketing strategy?
A multi-funnel marketing strategy is a way of approaching marketing that involves creating and promoting a series of interconnected campaigns that guide potential customers through a series of steps, or “funnels,” towards a desired action, such as making a purchase or filling out a form to receive more information. Each funnel may target a different […]
What is Customer Lifetime Value?
Customer lifetime value (CLV) is a measure of the total value that a customer will bring to a company over the course of their relationship. It is an important metric for businesses to understand because it helps them allocate resources and make strategic decisions about how to best serve their customers. How is Customer Lifetime […]
What is ROAS?
ROAS stands for “return on ad spend.” It is a measure of the efficiency of an advertising campaign, calculated by dividing the revenue generated by the campaign by the amount of money spent on advertising. For example, if a company spends £1000 on an ad campaign and generates £3000 in revenue as a result, their […]
What is Customer Acquisition?
Customer acquisition is the process of attracting and converting new customers for a business. It is a crucial aspect of business growth and sustainability, as acquiring new customers helps to offset the natural churn that occurs when some customers leave or stop using a product or service. How is the Customer Acquisition Rate Calculated? Customer […]
What is Organisational Culture Change and what benefits does it bring?
Culture change refers to the process of modifying or transforming the shared beliefs, values, customs, behaviours, and social norms of a group or organisation. It involves shifting the prevailing attitudes and practices within a community, institution, or society to reflect new ideas, goals, or standards. Culture change can occur in response to a variety of […]
