What’s a Fractional CMO and Why Should You Consider Hiring One?


In the rollercoaster world of startups, the Chief Marketing Officer (CMO) isn’t just another job title. It’s about crafting a story, a blend of strategy and insight, transforming startups from pipe dreams to market leaders. But let’s face it, not every startup can splash out on a full-time CMO. That’s where the idea of a […]

What is a multi-funnel marketing strategy?

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A multi-funnel marketing strategy is a way of approaching marketing that involves creating and promoting a series of interconnected campaigns that guide potential customers through a series of steps, or “funnels,” towards a desired action, such as making a purchase or filling out a form to receive more information. Each funnel may target a different […]

What is Customer Lifetime Value?

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Customer lifetime value (CLV) is a measure of the total value that a customer will bring to a company over the course of their relationship. It is an important metric for businesses to understand because it helps them allocate resources and make strategic decisions about how to best serve their customers. How is Customer Lifetime […]

What is ROAS?

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ROAS stands for “return on ad spend.” It is a measure of the efficiency of an advertising campaign, calculated by dividing the revenue generated by the campaign by the amount of money spent on advertising. For example, if a company spends £1000 on an ad campaign and generates £3000 in revenue as a result, their […]

What is Customer Acquisition?

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Customer acquisition is the process of attracting and converting new customers for a business. It is a crucial aspect of business growth and sustainability, as acquiring new customers helps to offset the natural churn that occurs when some customers leave or stop using a product or service. How is the Customer Acquisition Rate Calculated? Customer […]

What is Organisational Culture Change and what benefits does it bring?

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Culture change refers to the process of modifying or transforming the shared beliefs, values, customs, behaviours, and social norms of a group or organisation. It involves shifting the prevailing attitudes and practices within a community, institution, or society to reflect new ideas, goals, or standards. Culture change can occur in response to a variety of […]

How to get stakeholder buy in

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Stakeholder buy-in is essential to the success of any project or initiative. When stakeholders are involved in the running of a project, they are more likely to contribute resources, provide guidance, or share the initiative with others. Stakeholders bring a range of perspectives and expertise to the table. When stakeholders are bought into an initiative, […]

Bolt Burdon Kemp (old)

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Bolt Burdon Kemp Bolt Burdon Kemp is a law firm that specialises in acting for those who have suffered serious injury as a result of negligence, harassment and abuse. Bolt Burdon Kemp was seeking a digital marketing agency to increase its visibility as a thought leader and gain support for its human interest campaigns. what […]

Cassius (Suffolk County Council) (old)

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Cassius (Suffolk County Council) Cassius is Suffolk County Council’s digital care model, rolling out technology-enabled care plans that enable more vulnerable residents to lead happier, more connected and more independent lives in their own homes. As a pioneering service that required a large degree of internal culture change and the buy-in of different groups of […]

What are the potential barriers to organisational culture change?

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Are you looking to introduce company culture to you and your staff? Of course, this is an amazing idea and one we encourage a lot. However organisational culture change can be a complex and challenging process, and there are several potential obstacles that you may encounter. Which is why we have put together some of […]


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