What is a multi-funnel marketing strategy?

A multi-funnel marketing strategy is a way of approaching marketing that involves creating and promoting a series of interconnected campaigns that guide potential customers through a series of steps, or “funnels,” towards a desired action, such as making a purchase or filling out a form to receive more information.

Each funnel may target a different segment of the market, or focus on a different stage in the customer journey, and the various funnels work together to create a cohesive and effective marketing strategy.

For example, a multi-funnel marketing strategy for a B2B company might include:

Top of Funnel Campaigns

A top-of-funnel campaign to generate awareness of the company and its products among a broad audience. This might involve content marketing, social media marketing, or paid advertising.

Middle of Funnel Campaigns

A middle-of-funnel campaign to nurture leads and provide more detailed information about the company and its offerings. This might involve email marketing, webinars, or white papers.

Bottom of Funnel Campaigns

A bottom-of-funnel campaign to convert leads into customers. This might involve personalised demos, case studies, or special offers.

By using a multi-funnel approach, marketers can effectively guide potential customers through the sales process and increase the likelihood that they will take a desired action.

Not sure where to start with your multi-funnel digital strategy? Book a call or sign up to our Free E-Comm Business Boost Bundle to learn how to set up a conversion-optimised multi-funnel marketing strategy for your brand.

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