Social media has transformed the way health and social care organisations communicate with patients, carers, and communities. More people than ever are turning to platforms like Twitter, Facebook, Instagram, and LinkedIn for health-related information, support, and guidance.
But with so much information online—some of it misleading or inaccurate—how can organisations build a trusted and engaging social media presence?
This webinar, Social Media in Health: Reaching and Supporting Your Audience, will equip health and social care professionals with the strategies and insights needed to use social media effectively, build trust, and engage communities.
Why Social Media Matters in Healthcare
Social media has become a key channel for health organisations, helping them to:
With 72% of UK adults using social media for health-related information, it is vital that health organisations and social care providers are part of the conversation.
However, using social media in healthcare comes with unique challenges.
Key Challenges of Social Media in Health and Social Care
Misinformation and trust
Health misinformation spreads rapidly online, leading to confusion and distrust. It is essential for healthcare organisations to provide reliable, evidence-based information while actively countering myths and false claims.
Privacy and compliance
Health organisations must balance transparency and patient confidentiality. Posting patient stories, sharing medical advice, or engaging in online discussions all require careful consideration of GDPR and NHS guidelines.
Public engagement and accessibility
Health and social care services cater to diverse audiences. Content must be clear, inclusive, and accessible to ensure that messages reach and resonate with different groups, including older adults, carers, and people with disabilities.
What You’ll Learn in This Webinar
This session will provide practical guidance on how to navigate these challenges while maximising the impact of social media in health and social care.
Creating engaging and reliable health content
Managing misinformation and building trust
Choosing the right social media platforms
Best practices for social media engagement in healthcare
By the end of this webinar, you will have the tools and confidence to create a social media strategy that informs, engages, and builds trust with your audience.
This webinar is designed for:
The Power of Social Media in Health – Real-World Examples
To understand the impact of social media in healthcare, we will explore success stories from UK-based organisations that have effectively used digital platforms to educate, engage, and provide support.
NHS Digital – Combating misinformation
During the COVID-19 pandemic, NHS Digital used Twitter and Facebook to:
Mind UK – Mental health awareness campaigns
The mental health charity Mind UK has successfully used Instagram and TikTok to:
British Heart Foundation – Educational video content
The British Heart Foundation leverages YouTube and LinkedIn to:
