Get $10,000 a month of free Google advertising
The Google Ad Grant gives eligible charities up to $10,000 every month in free Google Search ads. We handle eligibility, set-up and ongoing management, so it actually drives donations, volunteers and awareness for your cause.
CHECK YOUR ELIGIBILITY
3 quick questions, an instant answer, and we'll email your result.
1. Are you a registered UK charity (with a charity number)?
2. Do you have a live website with substantial, relevant content?
3. Are you a charity rather than a government body, hospital or state school?
WHAT THE GRANT CAN DO FOR YOU
Raise more donations
Reach people actively searching to give, and drive them to your donation pages.
Recruit volunteers
Fill volunteering and fundraising roles with warm, local, high-intent traffic.
Grow awareness
Appear at the top of Google for the causes and services you deliver.
Promote services
Get more of the people you exist to help to find and use your support.
ARE YOU ELIGIBLE?
Most registered UK charities qualify. You will usually be eligible if:
Not sure? Take our quick check and we will confirm it for you, free.
HOW WE MAKE IT WORK
The grant is powerful but the rules are strict, and most accounts underperform without expert management. We do it all.
Eligibility & set-up
We confirm you qualify, register you with Google for Nonprofits and activate your 10,000 dollar monthly grant.
Account build
We build a compliant account: keyword research, tightly themed campaigns, conversion tracking and the required 5% CTR structure.
Ongoing management
We manage bids, ad copy and keywords every month to stay compliant and maximise donations, sign-ups and awareness.
Clear reporting
You get plain-English monthly reporting showing exactly what the grant delivered for your cause.
A specialist charity partner
Blue Cactus Digital works with charities and purpose-led organisations every day. We combine Google Ad Grant expertise with genuine sector understanding, so your ads are compliant, effective and true to your cause.
The Ultimate Guide to the Google Ad Grant
Everything you need to claim, launch and manage the grant, from opening a Google for Nonprofits account to staying compliant with the 5% CTR rule and getting real donations. Free PDF, straight to your inbox.
GOOGLE AD GRANT FAQS
Is the Google Ad Grant really free?
Yes. Google gives eligible charities up to 10,000 US dollars per month of in-kind Google Search advertising. It is not a cash grant, it is free ad spend, and it does not expire as long as you stay compliant.
What is the catch?
There are rules: a minimum 5% click-through rate, a maximum manual bid, valid conversion tracking, no single-word keywords and regular activity. Miss them and the account can be paused. That is exactly what we manage for you.
Can you help if we already have a grant?
Absolutely. Many charities are given the grant but never spend it well. We audit, restructure and manage under-performing accounts to get the full value.
How quickly can we start?
Once your charity status is confirmed, set-up typically takes one to two weeks before your first campaigns go live.
Ready to claim your free ad grant?
Tell us about your charity and we will confirm your eligibility and show you exactly what the grant could deliver, free and with no obligation.