For charities & non-profits

How Much Does Charity Marketing Cost?

Every charity we speak to asks the same first question: what will this actually cost? Here is an honest guide to UK charity marketing budgets, what drives the price, and how to make every pound work harder, including the free Google Ad Grant.

Essentials

£500 - £1,000 / mo

Small charities finding their feet online

  • Google Ad Grant management
  • Basic SEO & local visibility
  • Monthly reporting

Growth

£1,000 - £2,500 / mo

Charities ready to grow donations & awareness

  • SEO + content
  • Ad Grant + paid social
  • Email & supporter journeys
  • Quarterly strategy

Partner

£2,500+ / mo

Established charities scaling impact

  • Full-funnel campaigns
  • Brand & creative
  • Dedicated strategist
  • Advanced measurement

Guide prices only, every organisation is different. Get a tailored quote in about 3 minutes.

WHAT DRIVES THE COST

  • How much you rely on the free Google Ad Grant vs paid ads
  • Whether you need content and SEO or just campaign management
  • The number of causes, services or appeals you promote
  • Design and brand work alongside marketing

FAQS

Is there any free marketing for charities?

Yes. Eligible UK charities can claim the Google Ad Grant, up to 10,000 US dollars a month in free Google Search ads. We set it up and manage it so it drives real donations and awareness.

What is a realistic starting budget?

Many small charities start around 500 to 1,000 pounds a month, often supported heavily by the free Ad Grant, then scale as results come in.

Do you offer charity rates?

We work with charities every day and shape scope to fit real-world budgets. Take our quick quote to get a tailored figure.

Get a tailored quote for your charity