Free resources

Free templates, checklists & playbooks

Practical, sector-specific marketing resources for charities, care providers and care technology companies. Download them free, no strings attached.

For charities & non-profits

The Ultimate Guide to the Google Ad Grant

Everything a UK charity needs to claim, launch and manage the Google Ad Grant, from opening a Google for Nonprofits account to running a compliant, high-performing account worth up to $10,000 a month in free Google Search advertising.

For care technology & healthtech

The Ultimate Guide to Marketing Care Technology

A complete playbook for care technology and healthtech suppliers selling into the NHS, local authorities and care providers. How to position a complex product, build credibility, generate qualified pipeline and win in long, multi-stakeholder buying cycles.

For care & social care providers

The Ultimate Guide to Marketing Your Care Home

A complete playbook for filling beds, winning local authority and NHS contracts and recruiting carers, built for CQC-regulated care homes and social care providers. Practical, honest and compliant.

For charities & non-profits

Charity Marketing Plan Template

A simple, fill-in-the-blanks marketing plan to help your charity raise awareness, income and impact, on any budget.

For charities & non-profits

Google Ad Grant Setup Checklist

Everything you need to claim and keep the free Google Ad Grant, worth up to $10,000 a month in Google Search ads.

For care & social care providers

Care Home Marketing Checklist

A practical checklist to fill beds, win local authority work and recruit carers, built for CQC-regulated providers.

For care technology & healthtech

HealthTech Go-to-Market Playbook

A lean playbook to turn a great care technology product into a predictable sales pipeline across the NHS, local authorities and providers.

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