Free templates, checklists & playbooks
Practical, sector-specific marketing resources for charities, care providers and care technology companies. Download them free, no strings attached.
The Ultimate Guide to the Google Ad Grant
Everything a UK charity needs to claim, launch and manage the Google Ad Grant, from opening a Google for Nonprofits account to running a compliant, high-performing account worth up to $10,000 a month in free Google Search advertising.
The Ultimate Guide to Marketing Care Technology
A complete playbook for care technology and healthtech suppliers selling into the NHS, local authorities and care providers. How to position a complex product, build credibility, generate qualified pipeline and win in long, multi-stakeholder buying cycles.
The Ultimate Guide to Marketing Your Care Home
A complete playbook for filling beds, winning local authority and NHS contracts and recruiting carers, built for CQC-regulated care homes and social care providers. Practical, honest and compliant.
Charity Marketing Plan Template
A simple, fill-in-the-blanks marketing plan to help your charity raise awareness, income and impact, on any budget.
Google Ad Grant Setup Checklist
Everything you need to claim and keep the free Google Ad Grant, worth up to $10,000 a month in Google Search ads.
Care Home Marketing Checklist
A practical checklist to fill beds, win local authority work and recruit carers, built for CQC-regulated providers.
HealthTech Go-to-Market Playbook
A lean playbook to turn a great care technology product into a predictable sales pipeline across the NHS, local authorities and providers.
The Sensitive Marketing Guide for Wellbeing & Mental Health
How to reach people who need you with warmth and care, reach them at the right moment, stay ASA-compliant and never exploit distress.
The Marketing Guide for Schools & SEND Providers
How to reach the right parents, fill places, recruit staff and communicate your ethos, with warmth, clarity and genuine SEND sensitivity.
The Authority Marketing Guide for Professional Services
How law firms, accountants, consultancies and finance businesses build authority, win better-quality enquiries and stay compliant.
The SaaS Demand Generation Playbook
How to cut through a noisy market, explain what you do simply and build a predictable, qualified pipeline, not one-off sign-up spikes.
The E-commerce Growth Marketing Guide
How to turn browsers into buyers and buyers into repeat customers, with a store, ads and email that scale profitably.
EVERY CALCULATOR & GUIDE IN ONE PLACE
Free interactive calculators, cost benchmarks and no-nonsense guides to help you plan, budget and get more from your marketing.
Marketing ROI Calculator
Estimate the return on your marketing spend and see how much new revenue a campaign needs to pay for itself.
CALCULATE ROIAd Grant Value Calculator
See how much free Google advertising your charity could claim each month with the Google Ad Grant.
CALCULATE MY GRANTAgency vs In-House Cost Tool
Compare the real cost of a specialist agency, a generalist agency and an in-house hire, side by side.
COMPARE COSTSCharity Marketing Cost Guide
What charity marketing really costs, typical budgets, what you get at each level and where to start.
READ THE GUIDECare Tech Marketing Cost Guide
Benchmark marketing costs for care technology and healthtech companies, from early-stage to scale-up.
READ THE GUIDEFree Charity Ad Grant
Claim up to $10,000/month in free Google Ads for your charity, we handle the set-up and management.
CHECK ELIGIBILITYHealthTech Pipeline Check
A free demand-generation review for healthtech teams, find the gaps holding back your sales pipeline.
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