Social media is becoming more and more competitive with an increased focus on digital marketing and social content. This means it’s becoming more difficult for businesses to gain traction on posts. SO here are some tips to help YOU boost your social media engagement.
It is important to communicate with your audience and to maintain a personality so consumers know you are real and can make them feel more connected to the brand.Replying to comments on your posts, can create conversation and therefore more awareness of your brand as well as motivating your followers to engage more with your posts.
By enhancing the user of UGC this can make your brand more personal and will help in providing authenticity to your brands image. This means your audience will be more likely to trust your brand when they see someone else promoting it.
Not only will it help your brands image but it is also cost-effective, some may do it for free or if an influencer is being used their prices can be considerably cheaper than mainstream ads and can be targeted towards your ideal audiences.
Using video content on social at the moment is key to driving engagement, particularly on Instagram.
Video is “driving an immense amount of growth online for all major platforms” and it was announced that Instagram are focusing on video content. The options are endless with Reel videos, stories, lives and IGTV on Instagram it is now easier and more effective to create and share videos on social than ever!
So how can you use it to your advantage?For many videos may be out of peoples’ comfort zone, but the tools and variety of videos that you can now create directly on the app makes it so much easier.
Video can capture the audiences attention for longer, videos have a longer life span (they will appear on ‘for you’ pages for much longer) therefore gaining continual engagement compared to images. It is also a personal tool, putting a face to a brand which can help to gain more connections and conversations with your audience!
book a free Marketing Planning Call
We offer a free consultation with our expert team, available either virtually via Zoom or in-person at our office in Westcliff-on-Sea, Essex.
During this free marketing consultation, we’ll conduct a review of your current operations, specifically focusing on how you are utilising various platforms to effectively reach your target audience and market your services. We’ll assess the tools and strategies you’re currently employing and identify any immediate areas for improvement.
We will develop a top-level strategic marketing plan tailored specifically to your needs and propose solutions that not only align with your vision but also drive your business towards achieving significant results.
