Social media content calendar – your most vital tool
So, you run a little cute cat cafe. A customer asks what you are doing for #nationalcatday. Well you had no idea this day even existed and now you’ve missed a chance to promote your business on this very relevant day.
That’s why your business needs a social media content calendar.
With a social media content calendar, you’ll never miss #nationalcatday again – not even by a whisker (sorry!)
You need to stand out, especially as a small business, in today’s digital marketing age, where a vast majority of companies use social media as part of their marketing kit. You need to ensure your content is planned, relevant and engaging.
Creating a social media content calendar will enable you to deliver this.
This calendar will not only ensure you never miss an important date:
Of course, there are times when you will have to change posts at the last minute or add in posts. For example, a small spray tan business may need to stop promoting their summer glow range if it has been raining for weeks – let’s face it we can never rely on the weather. But this content calendar will mainly enable your company to plan your content and fundamentally make life easier.
So it’s all very well but how do I achieve this? I hear you all cry.
What are you doing currently?
A good place to start would be to audit your current social media activity, look at which platforms you use, if they are all relevant and creating followers and engagement (looking at the analytics), and what has been posted and see what is engaging or not.
Remember to know your platforms – what is the character limit on Twitter? What format do images on instagram need to be? This is all vital when creating posts across all platforms and can be included in the calendar.
It would then be wise to work out frequency of posting, create a long list of what you need to include in content and research important dates that are relevant to the company. Remember to include other employees etc in your planning to ensure you have a fair balance of business content.
You can then schedule your posts for publishing!
For more advice on digital marketing and social media management contact Blue Cactus Digital. We’ll help you create an entire social media strategy and posts that speak to your different ideal clients!
book a free Marketing Planning Call
We offer a free consultation with our expert team, available either virtually via Zoom or in-person at our office in Westcliff-on-Sea, Essex.
During this free marketing consultation, we’ll conduct a review of your current operations, specifically focusing on how you are utilising various platforms to effectively reach your target audience and market your services. We’ll assess the tools and strategies you’re currently employing and identify any immediate areas for improvement.
We will develop a top-level strategic marketing plan tailored specifically to your needs and propose solutions that not only align with your vision but also drive your business towards achieving significant results.
