Learn to market your mission
Practical, narrated, self-paced courses for charities, care providers and small teams. Try the first lesson of any course free, download ready-to-use templates, and earn a certificate.
All-inclusive course access: £999
All 8 courses, every worksheet, the course tutor and a certificate for each. £1,672 if bought separately.
LinkedIn Ads for Small Organisations
A practical course in LinkedIn advertising for small UK B2B organisations. You'll decide whether LinkedIn ads suit you, set up your Page and ad account properly, track results, reach the right people, create ads B2B buyers notice, use Lead Gen Forms and follow up fast, manage budgets and bidding, and report on what your spend achieves, with extra guidance for charities.
AI Tools for Small Organisations
How to use AI assistants such as ChatGPT, Claude, Gemini and Copilot safely and well for marketing and admin. You'll learn what AI can and can't do, choose and set up tools safely, write prompts that work, create marketing content, images and video, use AI for research and everyday admin, manage data protection, accuracy and risk, and build AI into how your organisation works.
Meta Ads for Small Organisations
A practical course in Facebook and Instagram advertising for small UK organisations. You'll decide whether Meta ads suit you, set up your accounts safely, track results properly, choose objectives and audiences, create ads that stop the scroll, collect leads and messages, launch and optimise campaigns, and report on what your ads achieve, with extra guidance for charities.
Website Visitors to Enquiries
How to turn more of your website visitors into enquiries. You'll find out why visitors don't get in touch, count enquiries properly in GA4, see what visitors actually do, build pages that make the case, add trust and proof, make forms, calls and bookings easy to finish, follow up well, and test changes so you know what works.
Google Ads for Small Organisations
A step-by-step course in running Google Ads well on a small budget. You'll decide whether Google Ads is right for you, set up your account properly, track enquiries and sales, choose keywords and structure your campaigns, write ads and landing pages, build and launch a Search campaign, optimise week by week, and report on what your spend is achieving.
Google Ad Grants for Small Charities
Everything a small UK charity needs to get, keep and make the most of a Google Ad Grant. You'll find out whether the grant suits you, get approved, follow the rules that keep your grant active, track the results that matter, build and write a campaign, bid and optimise, and report to your trustees with a simple monthly routine.
SEO for Small Organisations
Plain-English search engine optimisation for small UK organisations. You'll learn how Google Search works now, use Search Console as your dashboard, find the searches that matter, improve your pages and content, get the most from your Google Business Profile, keep your site technically healthy and visible in AI answers, and measure what your SEO achieves.
GA4 for Small Organisations
A practical course in Google Analytics 4 for small UK organisations. You'll learn how GA4 counts visits and actions, check your tracking is working, track the enquiries, calls and bookings that matter, handle cookie consent under UK rules, see where your visitors come from, and build a simple monthly report in Looker Studio that turns the numbers into decisions.