Blue Cactus Academy

Learn to market your mission

Practical, narrated, self-paced courses for charities, care providers and small teams. Try the first lesson of any course free, download ready-to-use templates, and earn a certificate.

Every lesson narrated Certificate of completion

All-inclusive course access: £999

All 8 courses, every worksheet, the course tutor and a certificate for each. £1,672 if bought separately.

Buying for your team?

All-inclusive access for each person. 2–4 seats £799 each, 5–9 £699 each, 10+ £599 each. You invite staff by email after paying, and you can keep a seat for yourself.

£699 per seat, saving £500 on the 2–4 seat price.

Paid Ads

LinkedIn Ads for Small Organisations

A practical course in LinkedIn advertising for small UK B2B organisations. You'll decide whether LinkedIn ads suit you, set up your Page and ad account properly, track results, reach the right people, create ads B2B buyers notice, use Lead Gen Forms and follow up fast, manage budgets and bidding, and report on what your spend achieves, with extra guidance for charities.

22 hours 8 modules Narrated
£249View course
AI

AI Tools for Small Organisations

How to use AI assistants such as ChatGPT, Claude, Gemini and Copilot safely and well for marketing and admin. You'll learn what AI can and can't do, choose and set up tools safely, write prompts that work, create marketing content, images and video, use AI for research and everyday admin, manage data protection, accuracy and risk, and build AI into how your organisation works.

20 hours 8 modules Narrated
£149View course
Paid Ads

Meta Ads for Small Organisations

A practical course in Facebook and Instagram advertising for small UK organisations. You'll decide whether Meta ads suit you, set up your accounts safely, track results properly, choose objectives and audiences, create ads that stop the scroll, collect leads and messages, launch and optimise campaigns, and report on what your ads achieve, with extra guidance for charities.

22 hours 8 modules Narrated
£249View course
Websites

Website Visitors to Enquiries

How to turn more of your website visitors into enquiries. You'll find out why visitors don't get in touch, count enquiries properly in GA4, see what visitors actually do, build pages that make the case, add trust and proof, make forms, calls and bookings easy to finish, follow up well, and test changes so you know what works.

20 hours 8 modules Narrated
£149View course
Paid Ads

Google Ads for Small Organisations

A step-by-step course in running Google Ads well on a small budget. You'll decide whether Google Ads is right for you, set up your account properly, track enquiries and sales, choose keywords and structure your campaigns, write ads and landing pages, build and launch a Search campaign, optimise week by week, and report on what your spend is achieving.

21 hours 8 modules Narrated
£249View course
Charities

Google Ad Grants for Small Charities

Everything a small UK charity needs to get, keep and make the most of a Google Ad Grant. You'll find out whether the grant suits you, get approved, follow the rules that keep your grant active, track the results that matter, build and write a campaign, bid and optimise, and report to your trustees with a simple monthly routine.

19 hours 8 modules Narrated
£249View course
SEO

SEO for Small Organisations

Plain-English search engine optimisation for small UK organisations. You'll learn how Google Search works now, use Search Console as your dashboard, find the searches that matter, improve your pages and content, get the most from your Google Business Profile, keep your site technically healthy and visible in AI answers, and measure what your SEO achieves.

19 hours 8 modules Narrated
£199View course
Analytics

GA4 for Small Organisations

A practical course in Google Analytics 4 for small UK organisations. You'll learn how GA4 counts visits and actions, check your tracking is working, track the enquiries, calls and bookings that matter, handle cookie consent under UK rules, see where your visitors come from, and build a simple monthly report in Looker Studio that turns the numbers into decisions.

14 hours 8 modules Narrated
£179View course