Top Ranking SEO factors
Are you struggling with your website SEO and Google ranking? SEO refers to Search Engine Optimisation, essentially a type of marketing that helps boost a website by making an increase in visibility of SERPs (Search Engine Results Pages). SEO is an organic way of hitting the top of the search page, meaning this is something […]
Greenwashing or ‘Greengaging’?
Organisations are determined to market themselves as environmentally friendly and draw interest into their organisation by addressing politically relevant topics. However with this comes the rise of greenwashing, where organisations spend more time and money on marketing themselves as ‘green’ than actually doing so, essentially misleading and over exaggerating their practices to customers. For some […]