We work with public sector
focused consultancies like
yours to get better results for
you and your clients.
We work with health and social care consultancies to get better results for you and your clients.
if you're running projects for public sector organisations, internal and external comms need to be part of your offering
Blue Cactus Digital lives and breathes change. In fact, we’re known as the Digital Marketing Change Agents. That means we make sure key stakeholders, colleagues and end users are always engaged by the change, whether that’s as part of a particular campaign, project or every single day.
We’ve worked with consultancies whose clients span the public sector, including local government and the NHS, as well as tech-led private sector clients that need support to get their ideas seen by the masses.
It could be an exciting digital transformation project, a culture change piece or a programme that needs to be communicated internally or externally that you need support with.
In this webinar, we’ll help you build a comms plan to identify the best channels for the audience. We’ll then tell you how to execute that strategy with precision, using data-led insights, and our knowledge of what works and what doesn’t. And finally, we’ll explain how you should be reporting back results monthly so you and your clients can see exactly what has worked and what hasn’t.
free Webinar: how to enhance your public sector comms strategies
watch on-demand now!
which channels do we cover?
One of the things we’ll discuss in detail is how to choose the right channels for the right audiences, because it’s certainly not a one approach suits all.
It’s likely you’ll be using tools like internal newsletters (email and printed), Yammer, Verbal Briefings, Teams and other platforms to keep your project teams and council clients informed, but how impactful are these and is there any engagement?
Finding your external comms campaigns are a bit of a flop too, with little community engagement? Are you finding your social campaigns, newsletters, local press and other strategies are struggling to gain momentum?
Sometimes it’s not just the channels you’re using, but also the content you’re using. It’s time you switched up your strategy and started using more engaging tools to attract attention, such as:
- Infographics
- Interactive maps, trackers and questionnaires or quizzes
- Printed collateral – data sheets, posters and booklets
- Activity sessions/workshops
And then analysing the success and spending your time and energy on the channels and collateral that DO get results.
We’ll cover how to get the most from:
- Email marketing
- Internal and external social media
- Advertising
- Press
- Print media
free Webinar: how to enhance your public sector comms strategies
watch on-demand now!
organisations
we’ve worked with…
