SOCIAL-MEDIA-ADS

Unlock the potential of your
mission with our expertise.
Amplify your message and
drive meaningful change.

Unlock the potential of your mission with our expertise. Amplify your message and drive meaningful change.

Illuminating missions:
As Digital Marketing Change
Agents We guide charities
toward impactful engagement
with expert marketing
strategies.

about us

For charities and non-profit endeavours, one thing’s for certain: Marketing assumes a pivotal role. It contributes to fundraising, volunteer engagement, and the communication of your mission’s core message.

Whether the aim is to herald an imminent event, launch a volunteer mobilisation drive, enhance contributions through resonant fundraising, or seamlessly convey your cause’s significance through an awareness initiative, our agency is the right choice to guide you on the most potent and cost-efficient avenues of charity marketing, propelling you toward success.

Strategy and Compassion drive results

At Blue Cactus Digital we understand the significance of getting the very most out of your budget. We recognise the utmost importance of cost-effectiveness and superior design. Rooted in ethics and driven by innovation, we provide astute brand consultancy and intelligent innovation, all minus the hefty agency overhead.

We empathise with the intricacies of addressing multifaceted audiences from the perspective of charities and not-for-profits. Navigating this landscape, we craft campaigns that infuse a personal touch, catalysing action and authentic connection.

We turn the vision into meaningful, results-driven reality.

Enhancing Charity Communications: Aligning Channels and Audiences for Greater Impact

In the charity sector, a nuanced approach to communication is crucial. Gone are the days of a one-size-fits-all strategy. Instead, it’s essential to delve into the intricacies of aligning specific channels with distinct audiences to maximise impact and engagement.

Externally, you may find your efforts in engaging the community via social campaigns, newsletters, and local press are not yielding the desired results. This might be a sign that your communication strategy needs a refresh, not just in the channels used but also in the essence of the content itself.

To revolutionise your charity’s communication strategy, consider introducing fresh, engaging comms that could include:

  • Infographics
  • Interactive Maps and Trackers
  • Questionnaires or Quizzes
  • Printed Materials
  • Interactive Sessions and Workshops

Analysing the success of these approaches will help direct your focus, allowing you to channel efforts into strategies that not only engage but also produce tangible outcomes. By refreshing your approach to communications, your charity can increase its impact, expand its reach, and foster deeper connections with its community.

 

Free Webinar: how to engage stakeholders and donors in your charity comms strategies

watch on-demand now!

who is the webinar for?

This webinar is for comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.

It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.

We’ve based the webinar on successes we’ve had with our clients and consultancies. By switching to a more consumer-focused strategy, they have seen results including:

  • Higher levels of project visibility throughout the organisation and community
  • More referrals (social care sector)
  • Better employee motivation and retention
  • Higher happiness ratings for service users
  • A more engaged community
  • More stakeholder support/advocacy
  • Increased positive press coverage
purpose driven brands

charities
we’ve worked with…

how about we skip to the good bit and chat about what we can do for you?

FREE MARKETING TRAININg TASTER

Watch our Startup Training Webinar to get a taster of our training style and the subjects we can cover in our bespoke digital marketing sessions.