For charities and non-profit endeavours, one thing’s for certain: Marketing assumes a pivotal role. It contributes to fundraising, volunteer engagement, and the communication of your mission’s core message.
Whether the aim is to herald an imminent event, launch a volunteer mobilisation drive, enhance contributions through resonant fundraising, or seamlessly convey your cause’s significance through an awareness initiative, our agency is the right choice to guide you on the most potent and cost-efficient avenues of charity marketing, propelling you toward success.
In the charity sector, a nuanced approach to communication is crucial. Gone are the days of a one-size-fits-all strategy. Instead, it’s essential to delve into the intricacies of aligning specific channels with distinct audiences to maximise impact and engagement.
Externally, you may find your efforts in engaging the community via social campaigns, newsletters, and local press are not yielding the desired results. This might be a sign that your communication strategy needs a refresh, not just in the channels used but also in the essence of the content itself.
To revolutionise your charity’s communication strategy, consider introducing fresh, engaging comms that could include:
Analysing the success of these approaches will help direct your focus, allowing you to channel efforts into strategies that not only engage but also produce tangible outcomes. By refreshing your approach to communications, your charity can increase its impact, expand its reach, and foster deeper connections with its community.
This webinar is for comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.
It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.
We’ve based the webinar on successes we’ve had with our clients and consultancies. By switching to a more consumer-focused strategy, they have seen results including:
Watch our Startup Training Webinar to get a taster of our training style and the subjects we can cover in our bespoke digital marketing sessions.