About Us

// why we exist: ethical marketing for conscious brands

Blue Cactus began life as Essex Marketing Services in 2017, launching as a general, small business digital marketing agency targeted to small businesses. But we have now evolved to provide specialist digital marketing for startups and brands that want to scale, FAST.

We focus on ethical marketing, sustainability, tech, startups and design. We love deconstructing trends and seeing how they’re impacting consumers and businesses. We are obsessed with uncovering a new idea and finding its position in the world.

// our VALUES

We believe that transparency, openness and mutual respect is key in all relationships. We are passionate about making the world a better place, whether that’s by respecting the environment, people or getting the balance right between profit and actions. We focus on being as excited about your brand as you are and we will report on what’s worked and what hasn’t. We don’t play the blame game and will always be analytical in our approach. We’ll celebrate successes together and come up with ideas to bring the mood up when you’re needing a bit of motivation to jump to the next level.


BC Team Clare

director and strategist

Clare's background is in technology journalism and as such, she's an expert at listening to your story and transforming brand visions into complete marketing strategies.

She's worked as international editorial director at a major UK tech publisher and UK MD at a US-based content marketing agency, helping tech leaders, startups and dynamic businesses find their niche and promote their message through multi-funnel marketing strategies.

Clare understands how important it is to trust the team you're working with and will bring creativity to the table, whether you're a service-based or e-com brand. She is determined to make a difference, supporting businesses to promote their purpose and make a positive impact, whether on people or the planet.

BC Team Rach

designer and visionary

After spending her childhood glued to a pencil and sketchbook, Rach channelled her passion for creativity into design.

As an art director, graphic designer, illustrator and inventor of great ideas, she has a knack for intuitive discoveries and turning them into visual assets, bringing concepts to life.

For the past 7 years, Rach has worked for a number of award-winning PR, Advertising and Creative agencies, working with a range of clients from small businesses to international brands.

She is also skilled at a range of digital disciplines including web design, illustration, social assets and animation.

At Blue Cactus Digital, Rach works closely with Clare to turn ideas into stunning graphics, animations and illustrations.

BC Team Aggie

social media superstar

After 10 years working in Sales and Client Relationship Management in the Investment Management industry, Aggie witnessed a growing trend for clients to search and research for what they needed online. Her increased involvement in digital marketing paired with her love of e-com growth podcasts, led to a change of career direction.

Aggie has managed online ad campaigns across the financial, FMCG and e-commerce sectors, as well as supporting those in the marketing industry with their social media strategy and Facebook ads strategy.

Aggie is a strong supporter of a holistic approach to digital marketing and advises small businesses on the impacts other areas of marketing and PR can have on their paid advertising.

BC Team Jo

linkedin wonderwoman

With 14 years of experience in recruitment and senior business management, Jo made the decision to retrain in Social Media Management after becoming a mum.

Her previous experience as a senior business manager and knowledge of LinkedIn allow her to use the platform for networking as well as business and community-based projects.

She currently works as a freelancer focusing on organic social media campaigns and projects with clients from a variety of industries.

BC Team Jemma

organisation expert

With 15+ years experience as an Executive Assistant to a large global law firm, Jemma has now branched out to support a range of businesses with their virtual PA needs.

Jemma is driven by a passion to help businesses get the expert support they need to continue to grow their businesses and give them back some much needed time.

At Blue Cactus, Jemma is the one who files your emails, sets up podcasts and makes sure client jobs get done on schedule!

BC Team Emily

copy master

Emily is our superstar freelance copywriter, taking all the dry facts and information and transforming them into engaging copy for blog articles and business websites.

If you've read one of the blogs on our website, downloaded our sustainable marketing e-book or seen some of our client websites, you'd have seen Emily's work.

She has a real knack of just "getting" tone of voice, whether that's a serious B2B website or more fun e-com brand. With her creativity, any copy comes alive!