Iron & Velvet’s founder wanted to boost conversion rates and prevent subscription cancellations to keep consumers for longer, increasing their lifetime value and promoting the ethical and eco values of the brand.
What our audit found:
From the audit we suggested:
We redesigned the website to focus on conversions, promoting the subscription aspect rather than one-off buys. We also made the usability aspect easier to navigate and read with simpler explanations. As part of the redesign, we completed SEO research and adapted the web copy and metadata to help boost the overall page ranking.
To help nurture consumers we created automated email funnels (abandoned cart, general sign up, purchase follow up and discount code), to keep consumers interested and updated.
Once the website was live we could start promoting on Facebook, setting up TOF, MOF and BOF, then identifying which group gains the highest conversion rate and analysing CTR, ROAS etc.
We have recently started running Google Ads for Iron & Velvet to complement the social media ads performance and re-market to a new audience. After running the ads for three months, we’ve achieved a ROAS of 500% with a conversion rate of 8%.