What’s the difference between external and internal comms?
In a nutshell, internal communications refer to messages, information, and conversations that happen within your organisation. External communications refer to those that happen with individuals outside of your organisation. It really is that simple. Internal Communications Internal communications involve interactions with employees, management, and colleagues inside the company walls (so-to-speak). But what other methods of […]
Conversion Rate Optimisation using user journey mapping
Conversion rate Optimisation (CRO) what is it and where are you going wrong? CRO is the process of increasing the percentage of conversions from a website, app or ads, involving multiple aspects of your website. Why do you want to increase your conversion rate? This means you are getting more sales and therefore more profit! […]
Are These Customer Service Faux Pas Driving Business Away?
Running a small business can sometimes make you feel a little bit like a one-man (or woman!) band – as well as performing all of the main tasks which keep your business afloat, there’s all of the other functions which bigger businesses have whole departments for. Things like payroll, staff scheduling, stock management and customer […]
Perfecting your pitch to journalists
When it comes to getting a buzz going about a product or service that you’ve been tasked to market, journalists are like the gatekeepers to good publicity.
How to find journalists that accept guest blogs
The relationship between marketing professionals and journalists has long been one of symbiosis – from the marketing point of view, getting your product or service mentioned in the media is a major score, but by the same token, editors are always looking to fill space with mention of the latest big thing.
Working with bloggers – is it worth it?
Social media has been a game-changer within the world of marketing, and anyone worth their salt knows the value of a well-placed Facebook ad. But marketers have been slow on the uptake when it comes to blogging, feeling there’s less kudos when you pay for placements.