OVERWHELM: HOW TO STOP FEELING LIKE EVERYTHING NEEDS TO BE DONE AT ONCE
Overwhelm. It gets us all at some point and can totally knock your confidence, make you feel anxious about your business and maybe even want to quit.⠀⠀⠀⠀⠀⠀⠀⠀⠀The first stage is to identify your triggers.⠀⠀⠀⠀⠀⠀⠀⠀⠀One thing that is triggering for me is all the ads I’m being served. Marketing experts telling me to do this, do […]
WHAT’S A CONVERSION?
You’re probably looking at this and thinking “yeah, yeah, I know what a conversion is.” But what the thing you SHOULD be asking is “what’s the right conversion for my business, right now?” A conversion is the result of your activity. It’s getting your clients to take an action. That action could be visiting your […]
TOP TIPS FOR PLANNING YOUR TIME
Planning your day, or even better, your week, makes it so much easier to manage your time. Top tips for planning your time: ✅ Write a list of the things you need to do this week, with how long each will take. ✅ Split into three columns: MUST DO – things that need to be […]
ARE YOU AVERSE TO RISK?
So many small business owners are scared of taking risks and that’s one of the things that’s holding them back from growing their business. Taking risks can be scary, because doubt is ALLOWED to creep in. You start thinking of the worst case scenario rather than the best case scenario. Yesterday, I did something I […]
5 REASONS WHY WORDPRESS IS THE PERFECT PLATFORM FOR SMALL BUSINESSES
There are many different platforms upon which a website can be built, and for a total novice it can be tricky to work out which one is best for you. Every designer will have their own opinion on what to use and how to use it, and that advice is often motivated by money. Here […]
How to Get People to Open your Emails
So, you’ve got a huge list of customer email addresses, they’ve all opted in to receiving information according to GDPR guidelines and you’ve signed up to Mailchimp to give yourself an easy way to send emails to all of them at once. So, why is your open rate so low? Having the ability to send […]
How to Build a Community Around your Brand
As small business owners, we’d all love an engaged and loyal customer base who came back to us to buy our products and services time and time again, and having an actual community of followers is the Holy Grail. Building a community around your business is not something you can do overnight, but it’s well […]
Are These Customer Service Faux Pas Driving Business Away?
Running a small business can sometimes make you feel a little bit like a one-man (or woman!) band – as well as performing all of the main tasks which keep your business afloat, there’s all of the other functions which bigger businesses have whole departments for. Things like payroll, staff scheduling, stock management and customer […]
The Importance of Networking
One of the most common things that we hear from other business owners is how lonely it can be, at times, to run a small business. Although small business ownership has numerous advantages, if you work from home and don’t employ anyone else it can feel a little isolating at times. What a lot of […]
Five Additional Income Sources for your Small Business
Unless you’re someone who’s been incredibly lucky, the vast majority of us have to fight to make money in the early days of starting a small business, be that through finding new clients or getting people to take notice of your products.
