It’s no secret that visibility on Facebook has gone down for business pages significantly, but that doesn’t mean you can’t still boost by having a solid strategy in place.
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The main elements for having a successful strategy are:
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👉 Know your ideal client and take the time to understand what their problems are and how you can solve them.
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👉 Post relevant content that addresses these problems and solutions. Avoid the SELL SELL SELL. But perhaps offer free content to get them signing up or feeling like you genuinely do want to help.
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👉 Join groups that your ideal clients are in. Engage them in conversation. Post polls, asking what they are struggling with. Don’t just go in with the sale. Conversations promote trust and sales.
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👉 Run ads to get engagement and relevant people liking your page. DON’T BOOST POSTS. Carefully plot a funnel (3-5 ads, with different audiences as a minimum) and again, use content to engage them.
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👉 Make sure you have a link to your page in your personal bio. There’s nothing more frustrating from a consumer point of view than clicking on your profile to see your business page and then having no idea of your business.
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